Friday, 18 February 2011

Magazine Ad for Digipak




After producing my digipak, I wanted to continue the house style of the product which would also encourage audiences into recognising both products and increase interest in the band.
I used another image of my model in the wedding dress continuing the promotion of the music video and also maintaining the theme of all three products. My initial ideas for the magazine advert were to be easy to read with minimal text and a bold image. My thought about this idea was that it would be eye catching and interesting for an audience to look at which could also help the promotion of the digipak. The colours I chose to use were unusual when looking at conventional adverts, as many stand out using bright colours. I wanted to convey the style of the band as best I could and by using bland washout out tones produced a rock/alternative style which viewers could relate to within this genre.
From the poster within my digipak, I made a few adjustments which included information about the digipak and where to download the featured track- Wonderful. In the left third I placed the most crucial information about the digipak which would draw in the viewer upon reading it, thus gaining more interest in the product.
I also decided to place an image of the current CD which is available to buy online which could also generate interest in the band.

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