Friday, 17 September 2010

In this music video it is apparent that alot of editing techniques have been used, as we can see at the beginning, the artist is shot very close up, with light beaming in from behind her. The look of the video is very bright as the editing has been used to define the contrasts of lighting and colour which draws the viewer in. Another effect I have detected in the video is a ghosting tool, which manipulates the subject into two or more copies, giving a very 'hallucinogenic' appearance. I also like this video because the movement of the artists is co-ordinated with the beat and timing of the song, making it entertaining to watch. There are also themes of humour in the video which is something that makes the piece memorable to its audience- pianist in the background.

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