what to think about when producing a music video

What do artists like about music videos?

1.Promotion
2.Visual- seen and heard
3.Artists are then recognizable- star status
4.Bands/ artists may develop a personal image/ theme through their videos
5.Fun
6.Offers another way to express the emotions and feelings of the song
7.The video can include visual narrative or visual metaphors that enhance the meaning of the song
8.Promotion of the label
9.Audience can identify with the characters within the video
10.Music videos are highly stylized representations of the band; hair, makeup carefully considered.